Activity 12
Stakeholders analysis of the no-tobacco ad policy
Government -As the dominant stakeholder, the government is responsible for implementing this policy to prevent the harmful effects of smoking in the community. Imposing a tobacco advertisement ban will make the anti-smoking campaign more effective by removing consumers’ exposure to advertisements. This will save lives and money in the long run. A healthy community equals a healthy economy. On the other hand, the tobacco industry is currently a massive business that employs a large number of people.
Consumers – Supporting this policy will benefit consumers because less exposure to enticing tobacco advertisements will be beneficial, especially for those attempting to quit smoking. People understand how bad smoking is, but it is an addiction that must be treated. Anti-smoking campaigns aimed at smokers will lose an ally here.
Education Sector – Educators play a proactive role in educating youth about the dangers of smoking. Students should be discouraged from trying to smoke at an early age.
Tobacco industry – their business will suffer as a result of the policy, and they will not be happy to support it.
The advertising sector – like the cigarette industry, will suffer a revenue drop. Clients include tobacco firms.
Activity 12.1
Analysis of the policy using the Scenario Construction method of Allen (1978).
• Tobacco commercials are prohibited on all television and radio stations, as well as in print media.
• Time Period for the System to Operate– Once the policy has been approved by the government. The cigarette and advertising sectors will be involved.
• External limitations on the system’s environment– personnel in the tobacco sector, as well as those in the advertising industry, are likely to rebel.
• Tobacco advertisement prohibition will be backed by organizations pushing anti-smoking campaigns, such as the health care sector and the Department of Health.
• If impacted persons are not given an alternate source of income, they will continue to fight the policy’s repeal.
• The public will not be exposed to tobacco product advertisements on television, radio, or in print in the Philippines in the future. Smoking will become less popular, but we must remember that it is an addiction. A legislation prohibiting tobacco advertising will not immediately stop people from smoking. This policy will assist non-profit anti-smoking organizations in achieving their objectives. Media temptation to smoke can save young people who are ostensibly not smoking. Learning about the dangers of smoking in school can increase the likelihood of more youngsters quitting smoking in the future. However, we cannot overlook other elements that influence people’s decision to smoke.
Keeping the number of smokers from rising will benefit individuals, communities, and the economy. This policy will not eliminate the problem caused by smoking, but it will undoubtedly aid in the management of the situation.
Activity 12.2
Activity 12.3
Here are my findings for each stakeholders involved. There are many disadvantages of implementing this policy, however the advantages weigh much more. Deadly diseases brought by smoking have been a major problem in the Philippines for a long time. Children and women are not spared. Removing one big factor contributing to the worsening of the problem will be a huge step forward. There are existing smokers that we need to save, there is no more room for inviting new ones. We should not advertise poison which kills our community and burns our money.
Consumers, the advertising industry, the retail business, and the tobacco industry are all stakeholders in this policy.
As a consumer, my interest in this policy stems from its potential impact on community health. By prohibiting advertising, the stigma or appeal of smoking as something acceptable or cool is diminished.
The advertising sector will be hurt by the loss of accounts, resulting in lower income. This will result in the closure or dismissal of staff.
Because of the loss of favor among the community, the tobacco sector will be the most affected. Advertising promotions encourage customers to acquire a product, and restricting their ability to market could result in a loss of sales.
My recommendation is to reduce tobacco promotion advertising during peak hours, when young people are less likely to be attracted. It is preferable to make it a targeted advertisement if the society’s goal is to keep its members healthy.There will still be advertising, but it should be regulated and governed by a set of rules that allow radio and television stations to warn their listeners and viewers that smoking is harmful to their health. As a reminder of the community’s objective to promote a healthy lifestyle while also avoiding enticing young shoppers.
TANGI 